Values:  

Tino Ranagatiratanga – Self determination: We are aligned to this value to the extent of self-determination to make our business decisions with responsibility and absolute personal integrity in harmony with democratic decisions by consensus or vote in which our users will participate, as part of the social control of our business group.

Whakakoha Rangatiratanga – Respect: We promote the respect and dignity of human beings. In the same way, we are committed to protecting the environment and promoting the reasonable use of natural resources.

Principles:

Aroha - Love: We are inspired by love, as a divine superior force that helps us do and be better daily.

Mana - Spiritual power: This principle is the divine force that guides us on a day-to-day basis to lead our organization towards a safe harbour, aimed at the well-being of the individual and consequently of society.

Kaitiakitanga – Guardianship: Our work philosophy is based on the obligation to protect the natural environment, for which we promote leadership training in environmental protection.